Sovereign Streetwear

Fashion is infamous for being conformist and trading in negative stereotypes.
Same goes for mainstream youth culture.

Cryder Makes partnered with PNW agency Guerilla Artist Collective to develop a new brand with
a uniquely singular minded message for youth culture grounded in unshakable love, acceptance and personally agency:
”Whatever you are. Be a good one.”

ROLES & RESPONSIBILITIES:

CREATIVE DIRECTOR
• BRAND STRATEGY
• IP RESEARCH & FILINGS
• IDENTITY DESIGN & DEVELOPMENT
• PACKAGING DESIGN & PROTOTYPING
• MERCHANDISE DESIGN & DEVELOPMENT
• ART DIRECTION
• COPY WRITING
• INTERACTIVE DESIGN & DEVELOPMENT
• BRAND ADVERTISING CAMPAIGN
• SOCIAL MEDIA ACTIVATION
• PR & EXECUTIVE OUTREACH