Sovereign Streetwear

Fashion is infamous for being conformist and trading in negative stereo types.
Same goes for mainstream youth culture.

Cryder Makes partnered with PNW agency Guerilla Artist Collective to develop a new brand with
a uniquely singular minded message for youth culture grounded in unshakable love, acceptance and personally agency:
”Whatever you are. Be a good one.”

ROLES & RESPONSIBILITIES:

CREATIVE DIRECTOR
• BRAND STRATEGY
• IP RESEARCH & FILINGS
• IDENTITY DESIGN & DEVELOPMENT
• PACKAGING DESIGN & PROTOTYPING
• MERCHANDISE DESIGN & DEVELOPMENT
• ART DIRECTION
• COPY WRITING
• INTERACTIVE DESIGN & DEVELOPMENT
• BRAND ADVERTISING CAMPAIGN
• SOCIAL MEDIA ACTIVATION
• PR & EXECUTIVE OUTREACH