CRYDER MAKES
LifeWise Boringly Good Campaign.jpg

LifeWise Health Insurance

LIFEWISE HEALTH INSURANCE

There are some categories of advertising that are inherently difficult to produce great creative for. Banking. Bakeries. Organized Crime. The IRS. And Health Insurance. When it happens, it's pretty special. This work happened with Seattle creative agency Copacino+Fujikado. 

The strategic reality facing LifeWise was unavoidable.
“Our walls are beige. Our logo is teal. Even our mascot is an owl. We're kinda boring I guess. What should we do?”

But within that strategic reality was an unavoildable insight:
“Maybe it's not such a bad thing to be boring? Especially if you're Boringly Good?”

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