From the earliest drafts of the business plan to putting the final touches on the building exterior, Cryder Makes partnered with Lazarus Brewing to craft a daring new vision of the brewery model. To do this, we’ve tapped into the ancient history of beer itself and brought it back to life with a new interpretation exploring what it means to make and enjoy beer. We don’t just love great bear. We love and embrace the unique form of communion that comes with sharing great beer with someone you may have known for years, or just met.
Our singular mission, passion and purpose is to Share Life.
ROLES & RESPONSIBILITIES:
EQUITY PARTNER & CREATIVE DIRECTOR
- MARKET RESEARCH & ANALYSIS
- IDENTITY DESIGN
- BRAND MESSAGING AND GUIDELINES
- INVESTOR RELATIONS COLLATERAL
- INTERIOR & EXTERIOR DESIGN
- SPACIAL EXPERIENCE DESIGN
- ART DIRECTION
- BRAND & PRODUCT PHOTOGRAPHY
- BARWARE DESIGN & DEVELOPMENT
- APPAREL DESIGN & DEVELOPMENT
- EXTENDED MERCH DEVELOPMENT
- SOURCING ARTISANS
- INTERACTIVE DESIGN & DEVELOPMENT
- E-COMMERCE CONSULTING
- BRAND ADVERTISING
- ADVISING SOCIAL MEDIA ACTIVATION
We teamed up with Valo Visuals to create a nice little film to help us spread the Patron Saint vibe in Austin.
"Let there be Shared Life"
It's a special moment when you see the team turn the lights on 3 years of blood, sweat and tears.
Cryder Makes the lead creative process in every aspect of the brand on this incredible journey; from working with the architectural team to commissioning artisans, suggesting and sourcing furniture, fixtures, vintage Moroccan rugs and even creating a one of a kind armor plated elk, appropriately named Achilles.
Meet Achilles, The Armor Plated Knight Elk
Achilles is an original work of art created for the living room area of Lazarus by Nicholas Cryder.