CRYDER MAKES
Eddie Bauer Print Advertising.jpg

Eddie Bauer

EDDIE BAUER

Cryder Makes joined integrated advertising agency Publicis Seattle in an intense and fruitful pitch for outdoor clothing giant Eddie Bauer. 

The brief asked the simple question: 
“What will it take to drive radical reappraisal in the marketplace and position Eddie Bauer as a legit leader in our category?”

Our answer was simple and to the point:
“Eddie. Set. Go”