My career started in the trenches of the ad industry where besides learning to fix bayonets I also developed numerous other skills and creative abilities that proved especially helpful for wining the kinds of battles that hard-charging global brands, agencies and startups often face. 

Today, I specialize in helping brands and the teams that lead them understand their DNA, wield purpose and execute compelling missions that will ultimately inspire belief in the heart and mind of the customer. 

Professional Background: I am a multidisciplinary brand strategist and executive creative leader based out of southern California. My background spans executive, director and founder level roles in ad agencies (interactive, integrated and experiential), startups (tech, music, apparel and CPG) as well as helping global brands build credible, fully integrated in-house agencies from scratch.

I specialize in helping brands and the executive teams that lead them build high-functioning fully integrated performance based internal creative agencies.

Global Brands: REI, Starbucks, Airbus, Amazon, Alaska Airlines, T-Mobile, Becton Dickenson, Microsoft & Herman Miller

Outdoor / Sports Brands: NFL: Tampa Bay Bucs, NBA: Golden State Warriors, MLB: Seattle Mariners, Eddie Bauer, First Ascent, Front Runner Outfitters, C6 Outdoor, Goal Zero, Crystal Mountain Ski Resort, Red Oxx, Brighton Ski Resort, Babolat Tennis and Icon 4x4,

CPG: New Belgium Brewing, Big Sky Brewing, Lazarus Brewing, Langtry Farms & Bear’s Breath Ketchup,

18 years integrated agency experience (10+ at the management level) leading world-class brands & startups in D2C, B2B2C and B2B disciplines.

• A successful and experienced leader in the Performance Marketing space within agencies & in-house, with experience managing large-scale accounts, writing and producing award winning, super-sticky full-funnel omni-channel content for paid social media advertising. 

• A mature & proven manager of cross-functional teams with experience leading and growing a division of 50+ employees, 

• Inspiring mentor+coach with success in talent acquisition, training, motivation, engagement, and retention.

• Process- centric and highly analytical with a sound understanding of OKR & KPI methodologies, committed to working closely with the leadership team to manage divisional tracking, data gathering & analysis, testing, reporting, ROI, forecasting, and scalability

• An expert in digital innovation and growth with demonstrated superior technical expertise, organizational capabilities, and industry awareness

• Proven success in developing campaigns across established and emerging ad platforms

• Strategic in defining and meeting data-driven performance marketing targets, goals, and objectives, with the wisdom to know when to course-correct in an agile and effective manner

• Adaptable and able to quickly identify opportunities to improve productivity, efficiency, and growth

• An excellent relationship builder, able to build and inspire trust with constituents, partners, and staff

• Collaborative with senior leaders across the company to help define and deliver upon shared vision and goals

• A curious visionary with an entrepreneurial mindset & pedigree, able to teach and also willing to learn.