Cryder Makes is a strategic & creative partner for brands looking to make a lasting impact with a compelling mission.

Professional Background: I am a multidisciplinary brand strategist and executive creative leader based out of southern California. My background spans executive, director and founder level roles in ad agencies (interactive, integrated and experiential), startups (tech, music, apparel and CPG) as well as helping global brands build credible, fully integrated in-house agencies from scratch.

I specialize in helping brands and the executive teams that lead them understand their DNA, wield purpose and lead with conviction. The work we create influences culture, drives perception and resonates deeply with customer value systems.

My approach to helping brands thrive comes from a place of holistic strategy enabled by insight driven creative practice that is grounded in authentic empathy for the customer and an insatiable desire to solve the best problems we can find in the most impactful and provocative ways possible.

The pursuit of problem solving helps keep me and the teams I lead in touch with what our customer actually needs from the brands we're privileged to lead. And given that the world is full of delicious problems, very busy.

Global Brands: REI, Starbucks, Airbus, Amazon, Alaska Airlines, T-Mobile, Becton Dickenson, Microsoft & Herman Miller

Outdoor / Sports Brands: NFL: Tampa Bay Bucs, NBA: Golden State Warriors, MLB: Seattle Mariners, Eddie Bauer, First Ascent, Front Runner Outfitters, C6 Outdoor, Goal Zero, Crystal Mountain Ski Resort, Red Oxx, Brighton Ski Resort, Babolat Tennis and Icon 4x4,

Food, Beer & Wine: New Belgium Brewing, Big Sky Brewing, Lazarus Brewing, Langtry Farms & Bear’s Breath Ketchup,

Startups & Agencies: Publicis, Mutt, Bookr Music, Mercato, Hornall+Anderson, Copacino+Fujikado, Bear’s Breath Ketchup, Faster Farther Ocean Apparel, NextGen Healthcare & The Garrigan Lyman Group